Boost Insurance - Complete brand redesign.
Boost is a insurance infrastructure-as-a-service in that is licensed to develop and sell P&C insurance products in all 50 states based in New York City. The modern, bold shape used in the logo was designed to show the complex layers that are behind Boost's API in the way the user will access them - simply and cleanly. The use of gradient coloring in Boost's brand was intentional - to make it visually memorable and stand out in the market.